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"The passion will always thrive as long as I focus on the individuals that I created this campaign for. I notice it wilts when I pay most attention to what I will receive in return and blooms wildly amid the thought of how it can subtly make an impact on the community. I have had so many limiting beliefs about owning myself as an ‘artist’ after suppressing my creative potential for so long. I know I’m not the only one who has experienced this, nor will I be the last.”

“With that, I hope this campaign embodies my intention to create an environment that squashes the negative narrative we attach to living a creative lifestyle. That's where the true passion lies...connecting the community through the one weakness we all seem to share: The fear of not being good enough."

Photos by Larissa Jaks

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"I just wanted to create something new to heal the community. It’s so interesting to me that we all happen to be suffering from the same thing. All of us have become great at hiding it (myself included). I wanted to provide others with tools to heal their inner artist that has been wounded through societal expectations. This movement has helped me do that so effortlessly. As crazy as it sounds, I knew from a young age that I had a mission to create something bigger than myself. I never knew what it was, but after starting this campaign, I couldn't be more sure that this is it. This campaign has just been one giant leap of faith. It's only being propelled forward by my intent to raise the vibration of the planet."

"I hope that this campaign gets people to stop competing with one another to prove their worth. I just want people to feel safe creating freely and fearlessly. I want people in the flow of creating to express and not impress. I hope I can encourage those to support the success of others even if they don't deem themselves successful. Truthfully, we're all in this together. Although we all have different life paths, I notice many of us want the same things. To be seen and heard. We all want to be valued and praised by the public eye. I want to show people that we can rewire the way we treat ourselves so that we can treat each other better...where being good enough for ourselves is more important than being good enough for the world."

""To be completely honest, I couldn't even explain to the public how the concept was able to evolve to what it is today. This was all just an idea that I came up with in my bedroom. I had zero intentions of actualizing it. What I did know for sure is that this idea was rare. One of those that tug on you throughout the day...the ideas that always seem to pop into your head before bed. Initially, GOODENOUGH was going to be a self-love campaign...But I wanted to create a movement that was refreshing and served the community on a grander scale. I couldn’t sit here and tell everyone that starting such an unconventional movement was an easy task. It took a team of creatives to pull all this off. I had to learn quickly within the process that when something you want in life is bigger than you, you have to tap into your ability to be vulnerable. You have to ask for help!”

"Once I started trusting the process over the outcome, everything that I needed to develop the campaign suddenly presented itself. The skills. The resources. The creatives. The concepts. The visuals. This campaign would not have been born if I had not shifted my focus on the process over the end product. That doesn’t mean the fear goes away. The fear simply becomes a necessity because it shows you that your work is important. It pushes you to create quality content. "

"The most difficult part wasn't even starting. It was getting out of my own way! For many of us, that seems to be the case. I was so used to staying small by keeping myself slightly off the radar. I did everything within my power to stay stuck in my own resistance. I was afraid of sharing my talents and gifts with others which ultimately contributed to my own self sabotage. GOODENOUGH gave me the chance to rid me of my bullshit. I couldn't hide anymore. I had to face the fear of showing up in the world if I really wanted this campaign to work for the benefit of others. I also learned along the way that as long as you start, you build momentum through your consistency. It can be 5 minutes or 5 hours. Both are progress."

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- Jade Sta Ana

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